AT THE SAME TIME, THE COMPANY LAURENT PONSOT ASSEMBLES WINE FROM A VARIETY OF SOURCES, IN THE TRADITION OF THE BURGUNDIAN ‘NÉGOCIANTS’ OR MERCHANTS WHO ORIGINALLY ESTABLISHED THE REPUTATION OF THE WINES IN OUR REGION.
For centuries, winegrowers cultivated the vines, made the wine and sold it in barrels to ‘négociants’, who were then responsible for ageing, bottling and selling it. It wasn’t until the early 1970s that the boom in estate bottling began in Burgundy, and it was around this time that the role of the négociant therefore lost some of its prestige. But we are increasingly seeing a revival in the art of assembling wines in Burgundy and the company Laurent Ponsot is a perfect model of this.
We work with growers who produce grapes of fantastic quality, and this is where we source our supplies from. We have preferred suppliers through whom we find the “raw materials” essential to creating our unique products.
The company Laurent Ponsot is neither a “domain” nor a “maison”: it’s a state of mind.
We have therefore chosen a logo that represents this desire to be both makers and assemblers of wines. It is inspired by the fact that we belong both to the world of the vine and to that of wine.
The green of the L reflects the colour of young vine leaves emerging from the bud, while the dark grey of the P evokes the half-light of the cellar. The L descends from the sky while the P plunges its roots into our local soils. The horizontal bars of the two letters are open to the world: this is the trademark of the négociant.
To sum up, as a négociant we are committed to proactively sourcing the very best raw materials to produce haute couture wines.